• Cruelty Free

    Never tested on animals. Only huamns.

  • Handmade

    Made in small batches in my studio in Illinois.

  • Low Waste

    Plastic-free packaging from containers to mailing boxes!

  • Women Owned

    By me! Mom, veteran, graphic designer, lip balm maker.

  • For Everyone

    What's a target audience? I have no idea.

All Over Color Sticks 💄⭐

  • Small Batch Made

    Every stick is handcrafted in Illinois by me.

  • Plastic-Free Packaging

    No plastic tubes. Ever.

  • Multi-Use Color Balm

    One stick for lips, eyes & cheeks.

Bestsellers✨🌎

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How to Use 🎨💄✨

  • Push up from the bottom of the tube.

  • Swipe color on lips, cheeks and eyes.

  • Close the lid until next use!

New to Hello Wink? Start Here.

I make easy, dreamy color for people who like their beauty routine simple, fun, and a little magical. Think multitasking color sticks, glossy balms, and plastic free packaging in shades you’ll actually want to wear.

Not sure where to begin? Meet the favorites, find your shade, and build your first little Hello Wink collection.🩷

Start Here ⭐️

⭐Gloss Sticks⭐

Gloss Sticks are a hydrating balm-gloss hybrid with a sheer, buildable tint—packaged in a zero-waste tube for guilt-free shine. 💋✨

Customer Love 💕

  • ★★★★★

    The All Over Color Sticks are amazing! They’re creamy, versatile, and perfect for lips, cheeks, and eyes. Love the plastic free mission.

    - L 

  • ★★★★★

    Adorable packaging with a push up applicator. Small chubby stick size perfect for keeping on hand. Love the sustainable message.

    - C 

  • ★★★★★

    I use this every single day!

    Super moisturizing and soft -

    I love the colors.

    - Avalon 

Inside the Hello Wink Lab 🧪

Check out a quick behind the scenes peek at how I handcraft Hello Wink balms in small batches, from pouring and labeling to packing each order by hand in my little studio.✨

  • 🧴 ✨ 🫶

    I start by melting my balm base made out of natural ingredients like Shea and Mango Butter.

  • 💄 🩷 🧪

    Next I mix mica with the balm base to make the colors. And pour them individually in each paper tube. Yes I pour every single one individually!

  • 📦 ✨ 💌

    And last, once the tube are cooled, I print and label each balm and get them ready to ship out to you!

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