Our Story ✨💄

Hi, I’m Francesca! I started Hello Wink in 2020 during the pandemic because I wanted one thing: a fun, multi-use color balm for lips, cheeks, and eyes. Then I learned 200 million plastic lip balm tubes hit landfills every year…so I ditched the plastic.

Hello Wink is 100% plastic-free, handmade by me in small batches, and packed with playful, high-quality color. My mission? Make makeup that’s kind to your skin, kind to the planet.

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♻️ Our Sustainability Promise

Because the planet deserves better than crusty plastic tubes.

At Hello Wink, we believe beauty shouldn’t come wrapped in guilt. That’s why we’re proudly plastic-free, zero-waste, and doing our part to make sure your color routine doesn’t trash the planet.

💋 No plastic. Like, zero. Not in the packaging, shipping, or even the label glue.

💋 Low waste, high impact. Our color sticks come in paper tubes you can recycle, compost, or just hoard in a cute little box.

💋 Handmade with intention. No mass production here — just small-batch magic from our cozy Illinois studio, sprinkled with love (and probably glitter on the floor).

This isn’t greenwashing — it’s me doing the right thing. 🌍✨

Because you deserve makeup that’s kind to your skin and the planet. And honestly, nothing looks better than sustainability on your face.

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