Hello Wink: Beauty Without the Baggage

Hey, I’m Cheska — founder, maker, and your guide to plastic-free makeup.

I started mixing up my own cosmetics over 10 years ago because my skin was doing the most — allergies, reactions, constant drama. I just wanted makeup that felt good, looked good, and didn’t set off my face alarms.

Then the pandemic hit. While everyone else was baking sourdough, I was brewing up a beauty brand — not just any brand, but one with a purpose. Because when I learned that billions of plastic lip balm tubes end up in landfills and oceans? That was it. That was my turning point.

✨ Hello Wink was born:

Zero plastic. Zero B.S. All love.

Every gloss, stick, and shimmer is handcrafted by me, right here in Illinois.

✨ No waste. No weird ingredients.

Just color that hits, packaging that doesn’t suck, and a whole lotta intention.

If you're here, you probably care about the planet and the pigment. You’re in the right place.

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♻️ Our Sustainability Promise

Because the planet deserves better than crusty plastic tubes.

At Hello Wink, we believe beauty shouldn’t come wrapped in guilt. That’s why we’re proudly plastic-free, zero-waste, and doing our part to make sure your glow-up doesn’t trash the planet.

💋 No plastic. Like, none. Not in the packaging, not in the shipping, not even in the label goo.

💋 Low waste, high impact. Our color sticks come in paper tubes you can recycle, compost, or just proudly hoard in a cute little box.

💋 Handmade with intention. We don’t mass-produce—we small-batch magic in our cozy Illinois studio with love (and probably glitter on the floor).

This isn’t greenwashing. It’s just me doing the right thing. 🌍✨

Because you deserve makeup that’s kind to your skin and the planet. And let’s be real—nothing looks better than sustainability on your face.

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